Zuzi® - Transaction Coaching for CEOs and Founders

Helping You Navigate High-Stakes Transactions with Clarity and Confidence

How I Can Help You?

I provide transaction coaching for CEOs and Founders navigating pivotal moments in their business journey. Whether you’re considering, negotiating, or finalizing:

I serve as your trusted sounding board and coach, helping you stay aligned with your goals and values while navigating each phase of your deal with clarity and confidence.

Your Coach

I’m Catherine Jones, founder of Zuzi® and your transaction coach. With over 25 years of experience and more than $72 billion in deals, I specialize in guiding CEOs and Founders through complex transactions. My mission is to help you navigate the chaos of deals and ensure every decision aligns with your business vision and personal values.

Real-Life Challenges I’ve Overcome in Deals:

I don’t just talk about challenges; I’ve lived through them. Some of the difficult situations I’ve navigated include:

  • Debt restructuring with two restraining orders blocking the deal

  • Managing a debt restructuring during a coup and counter-revolt

  • Closing a financing round while fearing a shareholder lawsuit

  • Tracking down a shareholder at a house party in France for a critical signature

  • Managing a 20% investor’s acquisition-level diligence (they became our largest shareholder)

  • A failed international IPO (worked on two successful IPOs and follow-ons)

  • Restructuring debt amid a national economic crisis with the government in turmoil

  • Assessing prospectus disclosures’ impact on a presidential election in an island nation

  • Guiding a co-founder to exit a startup amidst team concerns and co-founder issues

These experiences have shaped my approach to coaching. When I guide you, I bring these hard-earned lessons and the calm, strategic focus that helps you see a clear path forward, no matter how chaotic things get.

Not Just a Deal Advisor: Your Trusted Sounding Board

Rather than getting lost in worries with family or colleagues, our sessions provide a neutral, calm space to recalibrate and refocus. I help you cut through the noise and provide the clarity you need to make the best decisions. As your coach, I’m your empathetic ear, sounding board, and brainstorming partner.

A Personalized Approach to Navigate the Chaos

My method is grounded in your unique needs, goals, and values. I incorporate your leadership style, learning preferences, and self-care practices to help you clarify priorities and stay steady amidst the emotional turbulence of corporate deals.

The Zuzi® Advantage

Guiding You With Experience and Insight

With over $72 billion in deal value, I’ve seen it all: from the highs to the lows of deal-making. I’m here to help you make informed decisions at every stage

Defining Your Success

I work with you to clarify your vision and ensure every decision aligns with your values and long-term success.

Empowering Leadership and Confidence

Drawing from my journey, I offer empathy and strategic guidance, helping you navigate the emotional complexities of high-stakes deals with confidence.

Ready to Navigate Your Deal with Confidence?

Let’s schedule a free discovery call and start the process.

The Torch of Zuzi®
“Zuzi” means “torch” in Basque, a language isolated from others and thought to have existed for thousands of years. Like the torch, I’m here to light your path through the complexities of corporate deals.

Testimonials

Tim SparapaniFormer Director of Public Policy at Facebook and co-founder of Blue Run Spirits
"Catherine's got you and you've got it with Catherine's guidance!" That's the message that working with Catherine imparted for me on a bet-the-company issue. She provided me with tools to analyze my startup company's goals and help me sort through my thinking to get straight to focusing on the key choices to be made. I felt prepared and empowered, and my clarity of thinking was especially enhanced. Catherine is an asset to have in your corner no matter what challenge you are trying to work through.
Marina GanopolskyCo-founder and COO of Unbound
Catherine provided razor-sharp advice on how we could be better utilizing our technology as a business and even showed us major pivot opportunities to reach our financial and customer acquisition goals faster. Catherine’s got an eye for big opportunities and isn’t afraid to tell you what you need to do as an entrepreneur to achieve your goals. I advise anyone serious about starting or scaling up their business to work with her.

Subscribe to the newsletter