Zuzi®
Transaction Coaching for CEOs and Founders

Complex Deals Can Transform or Derail Your Business Vision

How Can Zuzi Help You?

Catherine R. Jones, CEO of Zuzi, provides transaction coaching for CEOs and Founders. She guides them to navigate the pivotal moments in their business journey. Whether you’re considering, negotiating, or finalizing:

Zuzi serves as your trusted sounding board and coach. Transaction coaching helpe you stay aligned with your goals and values through each phase of your deal with clarity and confidence.

Your Coach

Catherine R. Jones is the founder of Zuzi® and your transaction coach. With over 25 years of experience and more than $72 billion in deals, Catherine specializes in guiding CEOs and Founders through complex transactions. Zuzi’s mission is to help you navigate the chaos of deals and ensure every decision aligns with your business vision and personal values.

Real-Life Challenges Catherine Has Overcome in Deals:

At Zuzi, Catherine doesn’t just talk about challenges; she’s lived through them. For example, some of the difficult situations Catherine has navigated include:

  • Debt restructuring with two restraining orders blocking the deal

  • Managing a debt restructuring during a coup and counter-revolt

  • Closing a financing round while fearing a shareholder lawsuit

  • Tracking down a shareholder at a house party in France for a critical signature

  • Managing a 20% investor’s acquisition-level diligence (they became our largest shareholder)

  • A failed international IPO (worked on two successful IPOs and follow-ons)

  • Restructuring debt amid a national economic crisis with the government in turmoil

  • Assessing prospectus disclosures’ impact on a presidential election in an island nation

  • Guiding a co-founder to exit a startup amidst team concerns and co-founder issues

How These Experiences Shape Zuzi’s Approach

Catherine transforms these challenging experiences into the calm, strategic focus that helps you see a clear path forward.  Therefore, no matter how chaotic your deal becomes, Zuzi provides the grounded perspective you need to navigate successfully.

Not Just a Deal Advisor: Your Trusted Sounding Board

Rather than getting lost in worries with family or colleagues, our sessions provide a neutral, calm space to recalibrate and refocus. Catherine helps you cut through the noise and provide the clarity you need to make the best decisions. As your coach, Catherine is your empathetic ear, sounding board, and brainstorming partner.

A Personalized Approach to Navigate the Chaos

Additionally, Zuzi’s method is grounded in your unique needs, goals, and values. Zuzi incorporates your leadership style, learning preferences, and self-care practices. This helps you clarify priorities and stay steady amidst the emotional turbulence of corporate deals.

The Zuzi® Advantage

Guiding You With Experience and Insight

With over $72 billion in deal value, Catherine has seen it all: from the highs to the lows of deal-making. She is here to help you make informed decisions at every stage

Defining Your Success

Zuzi works with you to clarify your vision and ensure every decision aligns with your values and long-term success.

Empowering Leadership and Confidence

Drawing from her journey, Catherine offers empathy and strategic guidance, helping you navigate the emotional complexities of high-stakes deals with confidence.

Creating Lasting Impact

When founders preserve their vision through critical transitions, it enables companies to reach their ambitious goals and continue growing their impact on the world.

Ready to Transform Your Next High-Stakes Transaction?

Let’s schedule a free discovery call and start the process with Zuzi.

The Torch of Zuzi®
“Zuzi” means “torch” in Basque, a language isolated from others and thought to have existed for thousands of years. Like the torch, Zuzi is here to light your path through the complexities of corporate deals.

Testimonials

Tim SparapaniFormer Director of Public Policy at Facebook and co-founder of Blue Run Spirits
"Catherine's got you and you've got it with Catherine's guidance!" That's the message that working with Catherine imparted for me on a bet-the-company issue. She provided me with tools to analyze my startup company's goals and help me sort through my thinking to get straight to focusing on the key choices to be made. I felt prepared and empowered, and my clarity of thinking was especially enhanced. Catherine is an asset to have in your corner no matter what challenge you are trying to work through."
Marina GanopolskyCo-founder and COO of Unbound
"Catherine provided razor-sharp advice on how we could be better utilizing our technology as a business and even showed us major pivot opportunities to reach our financial and customer acquisition goals faster. Catherine’s got an eye for big opportunities and isn’t afraid to tell you what you need to do as an entrepreneur to achieve your goals. I advise anyone serious about starting or scaling up their business to work with her."

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