Zuzi®
Transaction Coaching for CEOs and Founders
The deal of your life deserves more than technical support.
IS THIS YOUR DEAL?
Zuzi provides transaction coaching for CEOs and founders navigating their most consequential deals:
- A fundraising round
- A strategic partnership,
- A merger or acquisition
- Restructuring
- Exit
Your deal team handles the mechanics. Catherine R. Jones, your Deal Doula and transaction coach, makes sure every decision stays true to what you’re actually building toward.
Your Coach
Catherine R. Jones, your Deal Doula, is the founder of Zuzi® and your transaction coach. With over 25 years of experience and more than $72 billion in deals, Catherine specializes in guiding CEOs and Founders through complex transactions. Catherine founded Zuzi for the founder who has a full deal team and still feels completely alone in the decisions that matter most.
What the Trenches Actually Look Like:
Catherine hasn’t just advised on deals. She’s sat on every side of the table and has survived them going sideways:
Debt restructuring with two restraining orders blocking the deal
Managing a debt restructuring during a coup and counter-revolt
Closing a financing round while fearing a shareholder lawsuit
Tracking down a shareholder at a house party in France for a critical signature
Managing a 20% investor’s acquisition-level diligence (they became our largest shareholder)
A failed international IPO (worked on two successful IPOs and follow-ons)
Restructuring debt amid a national economic crisis with the government in turmoil
Assessing prospectus disclosures’ impact on a presidential election in an island nation
Guiding a co-founder to exit a startup amidst team concerns and co-founder issues
Transaction Coaching: A Personalized Approach to Navigate the Chaos
Zuzi’s transaction coaching is tailored to you specifically: your leadership style, learning preferences, and yes, your self-care practices. Because staying sharp through a high-stakes deal isn’t just mental. It’s physical too. Running on adrenaline and no sleep, you won’t make your best decisions.
The Zuzi® Advantage
The Torch:
She has no stake in whether the deal happens. Her only job is lighting the path so the right decision is yours, including whether to walk away.
The Star:
She’s been on every side of the table. She knows what the other side is thinking and how to help you navigate toward what you actually want.
The Lion:
Every client and every deal is different. There is no playbook. Just presence, courage, and someone who’s been through it.
Ready to stop navigating this without a Deal Doula?
Book a discovery call and start the process with Zuzi.
The Torch of Zuzi®
“Zuzi” means “torch” in Basque, a language isolated from others and thought to have existed for thousands of years. Like the torch, Zuzi is here to light your path through the chaos of your deal.
“Zuzi” means “torch” in Basque, a language isolated from others and thought to have existed for thousands of years. Like the torch, Zuzi is here to light your path through the chaos of your deal.